victoria smith is ongestoordgenieten, a san francisco girl now living in los angeles — a blogger, photographer, photo stylist, and author of , published by chronicle books. a self-proclaimed ‘design junkie and extroverted introvert who happens to be hardwired to share’, victoria has been creating unique content in the design blog community since 2006.

fun fact: victoria was one of the original ‘pin-fluencers’ to help founder Ben Silberman launch the platform in 2010, as noted in this article which reads, “new web 2.0 phenomenon saw its success finally take off after partnering with influential blogger ongestoordgenieten”. silberman thanked victoria himself during a keynote speech at Camp Mighty saying he was, “forever grateful to ongestoordgenieten for getting people to try out Pinterest”. since then, Victoria has amassed over 667,000 , which include influencers like martha stewart living, oprah winfrey, diane keaton and ellen degeneres, and her pins now receive a whopping 15 million views per month and over 560,000 daily impressions!

victoria’s , with a loyal audience of 215,000 followers, has been hailed as one of “Design Instagram Accounts for Endless Inspiration”, and on as one of the “18 Interior Design Instagrammers to Follow”. When she’s not blogging, Victoria is incessantly ming, and running around Los Angeles, scouting the latest finds with her camera and trusty dog, Lucy. she also hails from , but that’s a whole other story.

Contributors

is our editorial manager and a born and raised Michigander. after earning her B.A. in Journalism from Michigan State University, Kristen made her way to L.A. where she’s worked within the social media and branded content space for over a decade. when she’s not creating, curating or managing content on behalf of clients, she enjoys designing and sewing her own clothes. she shares a home and a love for making things with her boyfriend in glassell park. her is an homage to their diy projects and all of the things she loves most in life, namely, chilling poolside.

is a San Francisco-based Creative Director and the designer behind ongestoordgenieten’s new blog and shop. Her mission was to capture Victoria’s inimitable spirit: “One part L.A. Sunshine, 2 parts Vintage Chic and a touch of punk rock.” and Victoria would like to thank collaborators Jenny Volvoski from on development skills and and of for their character portraits of Miss V.

is a stylist and writer based in Portland, Oregon who also runs a mom-and-pop rental property business with her husband. a lover of interior design, she bought her first home, a shabby cottage where she caught the renovation bug. She continued learning about design by renovating an old farmhouse and assisting interior designers in the area. She has a B.A. in Journalism and a certificate in holistic nutrition and loves to dabble in herbalism, concoct natural beauty elixirs, and explore the wilds of the Pacific Northwest.

lily glass is a lifestyle editorial and portrait photographer determined to brunch her way through sunny los angeles with her writerly husband and adorable babies. you can find her photo and motherly musings on her blog as well as yummy recipes and thoughts on hospitality over at collective. she does her best to share snippets of all of the above on her and is one of the talented eyes behind the pretty pictures on ongestoordgenieten.

leslie santarina is our san-francisco based contributor and the editor of . when she’s not managing events 9-5, she squeezes in any extra bit of time discovering and photographing as many local gems as she can find in SF and from her many travels, too. from shops to markets, cafes to restaurants, designers to makers, hotels + homes and studios — she’s got plenty of recos and her site and are full of them!

philippine scali was born and raised in Paris, and now splits her time between San Francisco and France. works as an art director, photo editor, stylist, and product consultant. She mixes her Parisian finely tuned eye for detail and taste with an appreciation for the casual beauty of the West. You can see Philippine’s unique influence in some of the photography here on Super Marché and some of her other work at .

is a small design company based out of Chicago. They work on a variety of identity, print and web projects, as well as dabble in writing and illustrating non-fiction kids’ books. They are responsible for the development of ongestoordgenieten’s website, under the watchful eye of and Victoria. If you see any bugs or errors, you know who to blame.